Publishing and performance

Adcraft can create campaigns on Meta (Facebook and Instagram), TikTok and Google Ads from finished ads, then read the results back and point you at the next round.

Sandbox or live#

Each platform runs in one of two modes:

Pages that only show sandbox data say so. Sandbox accounts stay sandboxes even after you add keys.

Live platform setup#

Set each app's OAuth redirect URI to:

https://<your-domain>/api/connect/meta/callback
https://<your-domain>/api/connect/tiktok/callback
https://<your-domain>/api/connect/google/callback

The address comes from AUTH_URL. Access tokens are stored encrypted (AES-256-GCM, with TOKEN_ENCRYPTION_KEY or a key derived from AUTH_SECRET) and refreshed before they expire.

Build a campaign#

Owners and editors connect ad accounts under Campaigns and start a campaign with the five-step builder:

1. Account and objective: the ad account, campaign name and landing page. For Meta, a Facebook Page (picked from your Pages, or META_PAGE_ID) and optionally a pixel; for TikTok, optionally a pixel.
2. Audience: countries (the United States by default), age range, genders and interests.
3. Placements and budget: placements, a daily budget (25 by default, in the account's currency) and the schedule.
4. Creatives: finished ads whose sizes fit the chosen placements.
5. Review and publish: every check below, then Publish as paused (the first choice) or Publish active.

Publishing runs in the background and is safe to retry: a campaign is never published twice, and every platform ID is stored. From the campaign page you can edit the campaign, pause or resume campaigns and ads, retry a failed publish, and sync results.

Checks before publishing#

Each ad and size is checked against the placement's rules before it can be added:

• media type, aspect ratio, file size and video length;
• headline, primary text and description length;
• a full https:// landing page;
• an AI-disclosure reminder for Meta and TikTok.

A claims review reads the copy for risky wording. Medical cure claims, guaranteed financial returns and wording about a person's attributes block publishing. "Clinically proven", weight-loss and income claims, absolute guarantees, superlatives, false urgency and profanity give warnings. A brief's constraints can turn a warning category into a blocking one.

Two workspace guardrails also apply:

• Spend approval threshold (100 by default): above this daily budget, only owners can publish or resume a campaign as active, or raise its budget.
• Approval before publishing (off by default, under Settings → Guardrails): only approved ads can be added to a campaign.

Platform notes#

The AI-content labels that platforms offer are not set automatically. Add any disclosure your market or platform requires to the ad copy.

Performance#

Performance shows results for the current brand over 7, 14 or 30 days, compared with the previous period:

• spend, impressions, CTR, CPA and ROAS, with daily charts;
• a row per creative with its own spend, CTR, CPA, ROAS and CTR trend;
• creative fatigue alerts when a creative's CTR over the last five days has fallen by 25% or more against the five days before (each window needs at least 1,000 impressions);
• disapproved ads with the platform's reason;
• Export CSV: one row per ad per day, up to 90 days.

From any creative, Refresh opens a new brief pre-filled from it, and Pause stops it on the platform.

When results update#

The first sync reads the last 7 days; later syncs re-read the last two days to catch late conversions.

Not in this version#

• Fatigue alerts need 10 days of data, so they appear in the 14 and 30-day views, not in the 7-day view or on the dashboard.
• Without Inngest there is no hourly sync, although the page mentions "the hourly job". Use Sync now.
• Google Ads budget edits after publishing may not reach Google. Change the budget in Google Ads as well.
• Admin → Campaigns is read-only; changes are made in the customer's workspace.